Brand Strategy & Design
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Brand Strategy & Design ★
Brand Strategy & Design
★
Brand Strategy & Design ★
Most people wait until an idea feels finished before showing anyone. That's usually too late to fix what's actually wrong with it.
Most people wait until an idea feels finished before showing anyone.
That's usually too late to fix what's actually wrong with it.
Hey, I’m Parker
I run Manx Studios, a brand strategy and copywriting studio built on one idea: good communication should be clear enough that everyone can actually use it.
My background is psychology and animation, which is a strange combination until you see it in the work. One explains how people actually read and decide. The other explains why the way something looks changes whether they bother.
Psychology student
Also a writer, artist, and dungeon master
Runs an accessible-design course, Beyond Alt Text
The name comes from Manxmouse, a children's book about a badly-made creature who comes to life anyway and walks straight at the thing everyone warns him to fear. That's roughly the studio's whole approach to a first draft.How you can work with me
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Includes:
Discovery call or questionnaire
Positioning statement
Target audience profile(s)
3 to 5 messaging pillars
Competitor snapshot
Delivered as one strategy document
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Includes:
Everything in the Strategy Intensive
Primary logo, plus a secondary mark if needed
Colour palette with hex and CMYK codes
Typography system with pairing rationale
Brand guidelines document
1 to 2 mockups showing the identity in use
2 to 3 rounds of revisions
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Includes:
Strategy check-in
Visual updates to existing identity
Updated guidelines document
1 mockup showing the refresh in use
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Includes:
Tone of voice description with do and don't examples
Key messaging pillars
Sample copy in the new voice (tagline, About section, 1 to 2 social captions)
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Includes:
Packaging concept design (box, bottle label, pouch, whatever suits the product)
2 to 3 mockup views, including one in-context or lifestyle shot
Dieline or print-ready template if needed
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Includes:
Colour contrast check
Font legibility review
Recommendations document, or built directly into the identity if bundled
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For brands that need small updates on a regular basis without renegotiating a project every time.
Includes:
A set number of hours or deliverables per month, agreed in advance
Priority turnaround
Brands we’ve helped find their voice
The level of detail in these designs is amazing, 100% what i wanted. I love how they understood my vision and made it come to life.
The level of detail in these designs is amazing, 100% what I wanted. I love how they understood my vision and made it come to life.
— RattCandi, Previous clientWhy work with me
Why work with me
Starting a brand strategy or design project? Here are three reasons we're a good match.
Psychology-backed strategy
Every brand decision comes from how people actually read & decide
Colour, type, and layout checked against real accessibility standards while the identity is being built, not fixed after launch.
Accessible from the start
Every choice comes with an explanation you can point back to, so you're never stuck guessing what to do next time.
You get the reasoning, not just the file
Not sure where to start?
That's normal. Most people come to me knowing something isn't working and not exactly what. Tell me what's frustrating you about your business right now, and I'll tell you what fits. If I'm not it, I'll say that too.